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Hi I am

Islem

👋

Senior Product & UI/UX Designer

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I design digital experiences that bring clarity to complex products.

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Expertise & Services

Turning ideas into digital products that engage and scale.

Product Design

From concept to launch, digital products are shaped with a balance of usability, aesthetics, and business goals — delivering solutions that work and delight.
Web PlatformMobile ApplicationCreative Design SolutionsAI-driven Products

UI UX Design

User-centered design that blends clarity with visual impact, ensuring every interaction feels seamless, intuitive, and engaging across devices.
Visual DesignCustomer ExperiencePrototypingWireframesWeb Design

Design Systems

Scalable systems of components, tokens, and guidelines that empower teams to stay consistent, efficient, and accessible as products evolve.
Design TokensComponentsDocumentationAccessibility

Brand Strategy

A strategic approach that defines identity, voice, and positioning — helping brands connect authentically and stand out in competitive markets.
Brand IdentityNarrative StrategyPositioningDesign Language

About Me

Designing with strategy, empathy, and impact.

Get in Touch

me@hislem.com

I’m Islem Hireche, a product and UI/UX designer with over 5 years of experience shaping digital products across SaaS, fintech, and legal tech. My approach is rooted in clarity and collaboration, translating complex ideas into solutions that empower users and drive business growth. Beyond execution, I believe design is about building trust, telling stories, and creating systems that last.

Experience

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Jan 2024 – Present | Remote

Senior Product UI UX Designer

Driving the full redesign of the flagship product, boosting engagement by 35% and conversions by 20%. Leading the design system to ensure consistency across platforms while aligning design with business strategy.
⚞ ACME Digital.

Nov 2023 – Present | Part-time, Remote

UI/UX Designer

Designing interfaces across fintech, eCommerce, lifestyle, and SaaS, improving satisfaction and retention. Led UX research on a loan app that increased retention by 18%, and built a scalable UI system to streamline the design process.
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Feb 2023 – Jan 2024 | On-site

Product Designer — WeoneIT

Delivered tailored UI/UX solutions that lifted client satisfaction by 60%. Directed a full rebranding effort that strengthened brand recognition, while mentoring junior designers to elevate overall team quality.
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Jan 2022 – Jan 2023 | On-site

Product Designer — Legal Doctrine

Improved workflows with CRM design solutions, increasing team productivity. Built a UI library that reduced design and development cycles by 20%, enabling faster product delivery.

Education

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Nov 2017 — Dec 2019

Cranfield University, UK

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DSGN School, UK

Aug 2013 — Oct 2016

Msc in Innovation Design

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Sep 2010 — Jun 2012

Bsc in IT @ACME Institute, UK

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The Numbers

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Years of experience

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Awards won

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Projects completed

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Happy clients

Tools

The key design and development tools I use

Figma

Figma

Illustrator

Adobe Illustrator

Framer

framer

HTML5

html

Sketch

Sketch

Notion

notion

Webflow

webflow

Slack

Slack

Development

wordpress
angular
visual studio
nextjs

Motion

premier pro
capcut
adobe audition-
davinci resolve

How I work

Product Design Process

Structured series of steps that guide the development of a new product—from identifying a problem or opportunity, to delivering a final, market-ready solution.

1. Discover
The goal is to define clear objectives and requirements for the product and gathering insights.
Stakeholder InterviewProblem FindingMarket ResearchProduct PositioningUX Research
2. Design
In this stage, ideas are translated into tangible concepts to align product with business goals.
WireframeVisual DesignUser TestingValidation
3. Deliver
The final phase involves collaborating with developers to build and launch the product.
Project HandoverDeveloperr CollaborationLOng TIme Support

Testimonials

What clients say

Mark Robinson
“Extremely professional, unique and enjoyable. The effort taken to ensure sed quia non numquam eius modi tempora incidunt ut labore voluptat relevance to our requirements ensured the optimum outcome.”

Mark Robinson

Project Manager, ACME Works

Thomas Luze
“Extremely professional, unique and enjoyable. The effort taken to ensure sed quia non numquam eius modi tempora incidunt ut labore voluptat relevance to our requirements ensured the optimum outcome.”

Thomas Luze

Senior Product Developer @ ThisOne

Andrea De Santis
“Extremely professional, unique and enjoyable. The effort taken to ensure sed quia non numquam eius modi tempora incidunt ut labore voluptat relevance to our requirements ensured the optimum outcome.”

Andrea De Santis

CEO, Agresar Soft Inc.

Contact Me

Let's talk about your project

Let’s embark on creative journey together by shaping a visual narrative of your brand in the crowded digital space.

Book a Call

+ 1 800 23 456 789

Prefer Email Communication

hello@example.com